Last Updated: July 2026
Lumify, Inc. ("Lumify," "we," "our," or "us") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, create an account, use our APIs, developer tools, dashboards, documentation, software development kits (SDKs), or otherwise interact with our services (collectively, the "Services").
By using the Services, you acknowledge that you have read and understood this Privacy Policy.
This Privacy Policy applies to information collected through:
This Privacy Policy does not apply to third-party websites or services that may be linked from our Services.
The information we collect depends on how you interact with Lumify.
You may provide information including:
We do not store complete payment card information. Payment processing is handled by trusted third-party providers such as Stripe.
When you create a Lumify account we may collect:
To operate and secure the Service we collect operational metadata including:
Unless explicitly documented for a particular feature, Lumify does not retain customer API request payloads or responses for AI model training.
When you visit our website or developer portal, we may automatically collect:
Lumify uses cookies and similar technologies to:
Cookies may include:
You may disable cookies through your browser settings; however, portions of the Services may not function properly.
We may use analytics providers to better understand how our Services are used.
Analytics information may include:
Analytics data is used solely to improve our Services and customer experience.
We use information to:
We may also use aggregated and de-identified information for analytics, research, benchmarking, and product improvement.
Lumify provides AI-powered sports intelligence.
Our Services may use artificial intelligence to generate:
Unless expressly stated otherwise for a specific feature:
We do not sell your personal information.
We may disclose information in the following circumstances:
We work with trusted providers that assist with:
These providers are contractually required to protect your information and may use it only to provide services to Lumify.
We may disclose information if required to:
If Lumify is involved in a merger, acquisition, financing, restructuring, bankruptcy, or sale of assets, your information may be transferred as part of that transaction.
Lumify uses carefully selected third-party service providers to operate the Services.
Depending on the Services you use, these providers may include:
A current list of significant subprocessors may be made available upon request.
We retain information only as long as necessary to:
Retention periods vary depending upon the type of information and applicable legal requirements.
When information is no longer required, it is securely deleted or anonymized.
Your information may be processed and stored in the United States or other countries where Lumify or its service providers operate.
These countries may have data protection laws different from those in your jurisdiction.
Where required by applicable law, Lumify implements appropriate safeguards for international transfers.
Protecting customer information is fundamental to Lumify.
We employ administrative, technical, and physical safeguards including:
Although we use commercially reasonable security measures, no method of transmission or storage is completely secure.
Depending on your jurisdiction, you may have the right to:
Requests may be submitted using the contact information below.
We may request additional information to verify your identity before fulfilling your request.
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to:
Lumify does not sell personal information as those terms are defined under California law.
If you are located in the European Economic Area, United Kingdom, or Switzerland, Lumify processes personal information under one or more of the following legal bases:
You may exercise rights granted under applicable data protection laws by contacting us.
The Services are intended for businesses and developers.
The Services are not directed toward individuals under the age of 18, and Lumify does not knowingly collect personal information from children.
If we learn that personal information has been collected from a child in violation of applicable law, we will promptly delete that information.
Our Services may contain links to third-party websites or services.
Lumify is not responsible for the privacy practices or content of third-party websites.
We encourage you to review the privacy policies of any third-party services you use.
You may receive product announcements, service notifications, newsletters, or marketing communications from Lumify.
You may opt out of marketing communications at any time by using the unsubscribe link included in our emails.
You will continue to receive transactional or account-related communications necessary to provide the Services.
We may update this Privacy Policy periodically.
If material changes are made, we will update the "Last Updated" date and provide notice through the Services or by other appropriate means when required by law.
Your continued use of the Services after the updated Privacy Policy becomes effective constitutes your acknowledgment of the revised Policy.
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us.
Lumify, Inc.
Email: [email protected]
Website: https://lumify.ai
© 2026 Lumify, Inc. All rights reserved.